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[Case 01]

iOS Mobile Application

Education

We Club

IOS Application For Virtual Book Club

[Project Overview]

Designed a mobile-first experience for a virtual book club platform where users can join reading communities, track their progress, and engage in book discussions.

[Industry]

Education

[My Role]

UI UX Designer

[Platforms]

iOS

[Timeline]

January 2025 - February 2025

[Persona]

Age: 25

Location: Bangelore

Tech Proficiency: proficient

Gender: Male

Kaustav

A Busy Proffesional

Overview:

  • A platform that integrates immersive storytelling with features like narrations.

  • One-on-one discussion options in a virtual book club.

  • Discoverability of book clubs and communities to connect with readers.

  • Features that allow for interactive engagement with authors and curated watchlists.

Goals:

  • Discover books and authors through reliable YouTube recommendations and friends.

  • Engage in meaningful one-on-one discussions about books.

  • Explore immersive book-related experiences with narration and sound effects.

Frustrations:

  • Limited awareness about book clubs.

  • Difficulty finding like-minded readers in his circle.

  • Lack of structure in tracking books read or to be read.

[Process]

[01] User Research

Conducted user interviews with 5 participants to understand their frustrations and preferences.

Analyzed user behavior data to pinpoint where users dropped off in the process.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted user interviews with 5 participants to understand their frustrations and preferences.

Analyzed user behavior data to pinpoint where users dropped off in the process.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted user interviews with 5 participants to understand their frustrations and preferences.

Analyzed user behavior data to pinpoint where users dropped off in the process.

Benchmarked against competitors to identify best practices for checkout flows.

[02] Insights

Users were frustrated by not finding like minded users.

Lack of strcture in tracking lists of books.

Difficulty finding book clubs that align with his specific interests.

[02] Insights

Users were frustrated by not finding like minded users.

Lack of strcture in tracking lists of books.

Difficulty finding book clubs that align with his specific interests.

[02] Insights

Users were frustrated by not finding like minded users.

Lack of strcture in tracking lists of books.

Difficulty finding book clubs that align with his specific interests.

Conducted A/B testing with 20 users, comparing the original and redesigned flows.

Gathered feedback through usability testing and refined the design based on user input.

Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.

Conducted A/B testing with 20 users, comparing the original and redesigned flows.

Gathered feedback through usability testing and refined the design based on user input.

Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.

Conducted A/B testing with 20 users, comparing the original and redesigned flows.

Gathered feedback through usability testing and refined the design based on user input.

Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.

[Outcome]

Users can find clubs/people with same interests.

Users can find clubs/people with same interests.

Users can easily add books in reading lists.

Users can easily add books in reading lists.

Now users can directly interact with the authors.

Now users can directly interact with the authors.

[Key Learnings]

Simplification is key

Users value a quick and easy process, especially on mobile.

Simplification is key

Users value a quick and easy process, especially on mobile.

Simplification is key

Users value a quick and easy process, especially on mobile.

Iterative testing pays off

Regular testing uncovered hidden issues and ensured the design met user needs.

Iterative testing pays off

Regular testing uncovered hidden issues and ensured the design met user needs.

Iterative testing pays off

Regular testing uncovered hidden issues and ensured the design met user needs.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

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